In Hollywood, a healthy glow is the New Beautiful

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Have you noticed the change on the red carpet? All the hottest stars have ditched that bronzed artificial UV light- or sun-exposed tan look in favor of a gorgeously lighter, more ethereal complexion. Consider research that shows just one day in the sun or one tanning bed session saps boosts your risk for skin cancer and it’s no wonder that among the glitterati, healthy is the new beautiful.

Here’s why a lighter look is all the rage:

  • More than 90 percent of the visible changes commonly attributed to skin aging – such as wrinkles, dark spots and sagging skin – are caused by the sun;
  • Depending upon your complexion, it takes just 20 minutes for sun exposure to begin damaging your skin.
  • Overall, those who tan indoors are 74 percent more likely to develop melanoma, the deadliest form of skin cancer.

Besides the potentially deadly skin cancer effects, top celebrities like Zooey Deschanel, Scarlett Johansson, and Nicole Kidman shun the sun and the tanning bed for one primary reason – their careers depend upon it. Most actresses and models enjoy a few glory years in front of the cameras before their looks, and thus producers’ and directors’ interest in them fades. But those who vigilantly protect their skin can extend their careers well into their decades.

The same goes even for those with darker complexions. It’s a common misconception that Latinas, African-Americans and others with deeper skin tones are less affected by the sun’s harmful rays. That’s why celebrities like Beyonce and Jennifer Lopez are just as serious about protecting and nourishing their skin as are their lighter complected colleagues. Indeed, it seems all of Hollywood’s leading ladies have realized that their individual, unique skin tone is an important part of what distinguishes and defines them, and that allowing their inner radiance to shine is what truly lights up the screen.

These women understand that sun and tanning bed damage is not a temporary problem. Once the damage is done, it’s there for the rest of your life, compounding over the years and prematurely aging your skin. Luckily, Hollywood is becoming increasingly health-conscious and choosy about the products they they put in and on their bodies and opting for a more natural, down to earth approach to their lives and their looks.

Protecting your skin also extends to the clothing choices you make. But it doesn’t mean you have to don dull or boring apparel. Rock that miniskirt, along with a high-SPF moisturizer with a hint of shimmer, or take advantage of the fact that flowing, ankle-length maxi dresses are making a comeback. Layer your favorite tank top with a slightly sheer blouse for a more dramatic look and an extra pop of color. Take a cue from many famous beach-bound beauties and top off your look with a fun, funky wide-brimmed hat and large sunglasses if you’re out and about during the day’s hottest hours (10am-4pm).

Also, know that there is good news both in celebrity life and for everyday women like us – skin cancer and premature aging is preventable!

Your skin is your most beautiful asset. Protect it like a movie star!